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Hello, I'm
Ruthanne Norton

LinkedIn | Resume

I believe that the best products are products that solve a problem. In my experience, I have come across clients and colleagues who tell me what they want, but I have found that the more effective approach is to ask them what is their goal? What problem are we trying to solve? As a Product Owner, I try to stick to the following principles/philosophies:

Tech debt is silently costly and should be considered equally as revenue-generating features.

Process only works, if it works for your team. If it doesn't, change it.

Engineering time is the most valuable asset of the company; it is mine and the Scrum Master's job to ensure that our engineers work like a well oiled machine, sheltered from distractions with clear and concise direction.

Never say "it's not my job", you may miss out on a great learning experience.


Product Management

Web Design

Graphic Design

Experience With The Following

  • SCRUM/Agile
  • Atlassian Suite
  • Adobe Suite
  • Microsoft Suite
  • Wireframing & Prototyping
  • Omniture, Google Analytics
  • OpenX, DFP
  • Social Media
  • User Experience
  • SEO





Product Leader

June 2017 - Present
I've had the pleasure of working with wonderful companies to help build and develop brand new teams establish their processes, culture and product catalog.

Sr. Product Manager

June 2012 - June 2017
AXS is one of the largest primary ticketing companies in the United States, with a growing presence internationally. I've been fortunate enough to work with a team of incredibly talented engineers as the Product Manager for AXS.com, consumer APIs, event CMS and ingestion engine.

Sr. Creative Producer

November 2011 - June 2012
As the Sr. Creative Producer, my primary focus shifted to lead designer/front-end dev, managing our content managers/designers/engineers and client relationships and management.

Creative Producer

May 2008 - November 2011
AEG is a global sports and entertainment company. As part of AEG Digital, we were the in-house design and development shop for sites such as the STAPLES Center, L.A. LIVE, Home Depot Center, AEG Worldwide and a multitude of high profile events like Michael Jackson's Memorial, LA Galaxy Championships and various award shows.

Digital Client Services

October 2004 - February 2008
A design firm startup where I wore various hats. Where I credit harnessing my willingness to continue wearing various hats and why I dislike hearing "it's not my job". As a designer, developer, account manager and offshore team manager, I was given the opportunity to grow and experience all aspects of a design firm's business.


October 2001 - October 2002
An SEO and Digital Marketing company, my focus was to research various grassroots marketing opportunities for our clientele, SEO trends, best-practices and keyword/adbuy strategies.


SCRUM Alliance


2012 - Present
Certified Scrum Product Owner. Profiency in SCRUM and Agile development.

- Membership Profile
Art Institute

Bachelor of Science

2001 - 2004
Completed my degree with a focus on Interactive Media Design and Digital Graphic Arts.


Freelance Portfolio

I love Product Management, being able to build innovative products has been a fulfilling role for me. But as a creative artist, I do lament that I no longer get my hands dirty with the design and dev on a daily basis like I used to. To feed my creative needs, I do take freelance projects when time permits and it has allowed me to meet some wonderful clients who have the same eye and taste for design as I do. Here are some of my recent work: