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I believe that the best products are products that solve a problem. In my experience, I have come across clients and colleagues who tell me what they want, but I have found that the more effective approach is to ask them what is their goal? What problem are we trying to solve? As a Product Owner, I try to stick to the following principles/philosophies:
Tech debt is silently costly and should be considered equally as revenue-generating features.
Process only works, if it works for your team. If it doesn't, change it.
Engineering time is the most valuable asset of the company; it is mine and the Scrum Master's job to ensure that our engineers work like a well oiled machine, sheltered from distractions with clear and concise direction.
Never say "it's not my job", you may miss out on a great learning experience.