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Hello, I'm
Ruthanne Norton

LinkedIn | Resume

I believe that the best products are products that solve a problem. In my experience, I have come across clients and colleagues who tell me what they want, but I have found that the more effective approach is to ask them what is their goal? What problem are we trying to solve? As a Product Owner, I try to stick to the following principles/philosophies:

Tech debt is silently costly and should be considered equally as revenue-generating features.

Process only works, if it works for your team. If it doesn't, change it.

Engineering time is the most valuable asset of the company; it is mine and the Scrum Master's job to ensure that our engineers work like a well oiled machine, sheltered from distractions with clear and concise direction.

Never say "it's not my job", you may miss out on a great learning experience.

Skills

Product Management

Web Design

Graphic Design

Experience With The Following

  • SCRUM/Agile
  • Atlassian Suite
  • Adobe Suite
  • Microsoft Suite
  • Wireframing & Prototyping
  • Omniture, Google Analytics
  • OpenX, DFP
  • HTML/CSS/JS
  • Social Media
  • User Experience
  • SEO
  • GIT, XAMPP, SVN

Languages

English
Tagalog

Experience

Consultant

Product Leader

June 2017 - Present
I've had the pleasure of working with wonderful companies to help build and develop brand new teams establish their processes, culture and product catalog.
AXS

Sr. Product Manager

June 2012 - June 2017
AXS is one of the largest primary ticketing companies in the United States, with a growing presence internationally. I've been fortunate enough to work with a team of incredibly talented engineers as the Product Manager for AXS.com, consumer APIs, event CMS and ingestion engine.
AEG

Sr. Creative Producer

November 2011 - June 2012
As the Sr. Creative Producer, my primary focus shifted to lead designer/front-end dev, managing our content managers/designers/engineers and client relationships and management.
AEG

Creative Producer

May 2008 - November 2011
AEG is a global sports and entertainment company. As part of AEG Digital, we were the in-house design and development shop for sites such as the STAPLES Center, L.A. LIVE, Home Depot Center, AEG Worldwide and a multitude of high profile events like Michael Jackson's Memorial, LA Galaxy Championships and various award shows.
LegendFX

Digital Client Services

October 2004 - February 2008
A design firm startup where I wore various hats. Where I credit harnessing my willingness to continue wearing various hats and why I dislike hearing "it's not my job". As a designer, developer, account manager and offshore team manager, I was given the opportunity to grow and experience all aspects of a design firm's business.
W3PR

Researcher

October 2001 - October 2002
An SEO and Digital Marketing company, my focus was to research various grassroots marketing opportunities for our clientele, SEO trends, best-practices and keyword/adbuy strategies.

Education

SCRUM Alliance

Certification

2012 - Present
Certified Scrum Product Owner. Profiency in SCRUM and Agile development.

- Membership Profile
Art Institute

Bachelor of Science

2001 - 2004
Completed my degree with a focus on Interactive Media Design and Digital Graphic Arts.

Portfolio

Freelance Portfolio

I love Product Management, being able to build innovative products has been a fulfilling role for me. But as a creative artist, I do lament that I no longer get my hands dirty with the design and dev on a daily basis like I used to. To feed my creative needs, I do take freelance projects when time permits and it has allowed me to meet some wonderful clients who have the same eye and taste for design as I do. Here are some of my recent work:

Web

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